商务职场英语Unit_3.pptVIP

Unit 3 Marketing the product;Unit 3 Marketing the product;Unit 3 Marketing the product;In pairs, discuss the questions.;Look at the following advertisements and write phrases from the ads in the appropriate categories.;Key;In pairs, answer these questions about the advertisements.;In pairs, discuss other advertisements that you have seen recently that caught your attention. Use expressions from the box to help you if you wish.;Listen to a marketing expert explain about the different types of advertising. Complete the information in the notes.;Complete the text with the verbs in parentheses in the present passive voice.;In pairs, write an advertisement for a product or service. Decide on your target market and how to make your product sound attractive.;Speaker: Companies advertise their products for three main reasons. The first reason is simply to inform the public that a particular product or service exists. This type of advertisement gives factual information about a product, provides price details and information about any special offers. This is called informative advertising and it concentrates on just giving the essential details. It’s often used to give information about household products that people buy regularly. The second type is persuasive advertising and its function is to convince people to buy a product or service. The advertisement tries to achieve this by telling people that the product or service will bring beneficial changes to their lives. This often happens with cosmetic products where a person is persuaded that a certain face cream will rid them of wrinkles and make their skin look fresh ; and young. Services like cosmetic surgery work on the same principle. The third type of advertising is known as competitive advertising because the purpose here is to convince people that a