Unit 1 globalization -商务英语精品课件.pptVIP

Unit 1 Globalisation;; Could you figure out these companies? What industries are they in? What makes one different from the other in each pair?;;;;;;Discussion;;One size fits all;One-size-fits-all strategy;Gillette: the US razor maker; We are not a global business. We are a collection of local businesses with intense global coordination. Percy Barnevik, Swedish business leader What does Barnevik mean by it? He means that company X responds to local needs with local solutions, but nevertheless has a general global strategy and a global communication system which keeps everyone pulling in the same direction. ;经济全球化;What about you?;Globalisation: some key words;Are you for or against “Globalisation”?;Study Task (P6);Stephen Haseler is Professor of Government at London Guildhall University;A. Vocabulary in listening;B. Listen to the recording and answer the questions:;;Advantages:;Disadvantages:;Vocabulary review;Vocabulary review;Vocabulary review;Vocabulary review;C. New phrases;C. New phrases;Reading 1: Warming-up;The Boeing company is the leading producer of commercial passenger jets in the world. ;Surrounded by scaffolding at the manufacturing plant, a Boeing 747 passenger airplane nears completion. ;About Boeing; Condit‘s career has spanned more than 35years of service to Boeing. In 1997，he was elected chairman．He is the seventh chairman since the company was founded in 1916． Under Condits leadership，several mergers and acquisitions have transformed the company into a global enterprise．The acquisitions and mergers of several other companies have established a company with great strength and breadth．Today，Boeing is strongly positioned in commercial airplanes，defense，space，information technology，financing，and communications． ;Vocabulary in Reading 1;Vocabulary: entering new markets;Vocabulary: entering new markets;Vocabulary: entering new markets;Vocabulary: entering new markets;Vocabulary: entering new markets;Vocabulary: entering new market