2021年湖南电大1月实用广告英语试题.doc

试卷代号：7248 湖南广播电视大学 1月开放教育期末考试 实用广告英语 试题 12月 题号 I II III 总分 分数 得分 评卷人 I．Term Translation (10小题，每题2分，共20分) A. Put the following into English: 1. 企业形象 ___________________________________________________ 2. 品牌偏好 ___________________________________________________ 3. 广告受众 ___________________________________________________ 4. 促销活动 ___________________________________________________ 5. 广告战略 ___________________________________________________ B. Put the following into Chinese: 6. brand loyalty __________________________________________________ 7. creative mix __________________________________________________ 8. purchase intent __________________________________________________ 9. art design __________________________________________________________ 10. exclusive distribution __________________________________________________ 得分 评卷人 II. Sentence Translation (10题，每题4分，共40分) A. Put the following into English: 11. 质量确保，不然退款。 12. 今天新麦斯威尔（咖啡）比以往愈加丰富、愈加芳醇、愈加美味！ 13. 原生土鸡，户外放养，自然生长。 14. 提升市民素质，增强城市文明。 15. 生命之美，源于绿色。 B. Put the following into Chinese: 16. The content of an advertisement must be true to facts, sound, clear and easy to understand and must not cheat users and consumers in any way. 17. Monopoly and unfair competition shall be prohibited in advertising operations. 18. Behind every good advertisement is a creative concept, a big idea that makes the message distinctive, attention getting, and memorable. 19. Advertising objectives should be specific, realistic, and measurable. The content of an advertisement to be published, broadcast, installed or posted shall be kept within the advertiser's business scope or the scope permitted by the State. 得分 评卷人 III. Short-Answer Questions (8题，每题5分，共40分) Directions：Give a brief answer to each of the following questions: 21. What’s the definition about “advertising”? 22. What’s the change in advertising industr