美国大众媒体1_American_Mass_Media_1.ppt

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Examples of Media TV and radio programmes Press: all published newspapers & magazines. Films Ads The Internet News agencies are responsible for spreading information to newspapers so news agencies can also be classified as an example of media. The Media Today The media play a tremendous role in shaping public opinion regarding certain events & thus helping to shape public policy Thank You Public Radio In 1998, there are 1,460 public radio stations in the United States. Public radio broadcasting is mostly by NPR and PBS. Commercial Radio Until the 1980s, most commercial radio stations were affiliated to the large networks, such as Capital Cities/ABC, CBS, Mutual Network, NBC, and others. NBC sold its radio network in 1988. Mutual was purchased by Westwood One. Capital Cities/ABC, later sold to Disney, reduced gradually its radio operations. * * members:莫伟婷 丁晶晶 付浩浩 Newspapers Magazines Radios 芝加哥论坛报 (Tribune Co. 2nd) (Tribune Co.) Founded in 1851, bought by Adolph Ochs, In 1896 Gannett Company Joseph Pulitzer Migrated in 1864 Fluent in German,French and Hungarian;Purchased the New York World in 1883,and became rich. In1890s, had a circulation war with William Randolph Hearst, and his newspapers were accused of “yellow journalism” practices. Through his will, he established the Columbia University School of Journalism, and annual Pulitzer Prizes for literature ,drama, music and Journalism. A pejorative ['pid??,ret?v]?贬义的reference to journalism that features scandal-mongering, sensationalism, jingoism or other unethical or unprofessional practices by news media organizations or individual journalists. In general, American magazines can be divided into two types: Consumer Magazines Business Magazines ▼ ▼ ▼ Consumer magazines magazines sold in newsstands or subscribed to families, like Reader's Digest 《读者文摘》 Telegraph herald 《电报导报》 Sports Illustrated 《体育画刊》 Business Magazi

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