以网站探勘技术为基础之电子目.pdf

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錄 59 錄 A Study of Recommendation Service on E-Catalog Based on Web Mining Technique 林 Shi-Jen Lin 理 Department of Information Management, National Central University Yi-Chen Hsu 理 Department of Information Management, National Central University 60 論 年 不論 錄 錄不更 不 不 參類說 更 念 參 易識 來易類利 良度 路理 料略 類 錄 Abstract As the E-Commerce prevalence, E-catalog has become an important interface to a company through which customers interact, regardless of B2B or B2C. E-catalog not only provides product information, but becomes the important media of service providing for customers. However, how does an E-catalog assist casual/unfamiliar users with such rich information in their purchasing decision making? The challenge for Websites is how we know users needs? Thus, we will apply Web Mining technology to understand user’s needs and get usage pattern from previous browsing experience. In this paper, we propose a new transaction identification, Conceptual-Constrained Reference (CCR), for understanding the goal of users in browsing the e-catalog. Furthermore, we use the MixSEQ similarity measure for web-usage clustering to create the recommendation dataset. Finally, we will classify pages into two type

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