科尔尼-咨询报告-在数字经济中竞争.pptVIP

November 17, 1999;Agenda;Introduction to the Digital Economy;DigitalEconomy;This period is comparable to previous economic upheavals and impacts all industries;Information is becoming the key input, which is changing the way businesses operate and the nature of work; ;Information Technology’s Share of the GDP continues to grow, fueling the Digital Economy;Drivers of the Digital Economy;Advances in technology and improvements in information management are driving digitization;Moore’s Law of Microcomputing;Moore’s Law of Microcomputing;Metcalfe’s Law of Network Value;Greater Storage Capability;Cheaper, Deregulated Telecommunications;Putting it all Together;New Business Practices — Winning in the Digital Economy;The advent of the Digital Economy is altering “traditional” business paradigms;Several characteristics shape the digital economy;In the Digital Economy, consumers will have too many choices, too much information, and far too much complexity to deal with. What they won’t have near enough of is TIME Incorporating Time into your offering will become a primary differentiator of products and services. Understanding and communicating the Time-Value of an offering will be a key to success;Time Value Case Study — Mobil Speedpass;Traditionally, products have been either predominantly containers (physical objects such as automobiles, compact discs, video players etc) or content (intelligence that adds value such as software, print media, GPS systems etc) The market is demanding integrated content intensive products and services. Microprocessors are being integrated into all kinds of products allowing for the incorporation of digital content and intelligence;Content and Container Case Study — GM Onstar;Intelligent Markets — The Digital Value Network;Monorail’s virtual business model reinvents the nature of competition in the computer business;Intelligent execution - competing on insight;Intelligent Organizations;Intelligent Organizations Case Study — GM;Conclusion