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Unit 4 Advertising
Unit 4 Advertising
Part I Business Vocabulary
Part I Business Vocabulary
Directions: There are 20 incom lete sentences in this art. For each sentence there
Directions: There are 20 incom lete sentences in this art. For each sentence there
are f our choices marked A, B, C and D. Choose the ONE that best com letes the
are f our choices marked A, B, C and D. Choose the ONE that best com letes the
sentence. Then mark the corres onding letter on the Answer Sheet with a single line
sentence. Then mark the corres onding letter on the Answer Sheet with a single line
through the center. This art totals 20 oints, one oint f or each sentence.
through the center. This art totals 20 oints, one oint f or each sentence.
C1 Outdoor advertising is one of the fastest growing _______________ in the
C1 Outdoor advertising is one of the fastest growing _______________ in the
market.
market.
A markets B sec ons C segments D sectors
A markets B sec ons C segments D sectors
D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is
D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is
______ about $18 billion a year, just 6% of all thde ’sw soprel nding on advertising.
______ about $18 billion a year, just 6% of all thde ’sw soprel nding on advertising.
A worthwhile B worthy C valued D worth
A worthwhile B worthy C valued D worth
C3 The soaring costs of TV are ______________ clients to consider alternatives.
C3 The soaring costs of TV are ______________ clients to consider alternatives.
A making
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