文化产业营销毕业论文.doc

宿迁文化产业营销之路的探讨 摘耍 发展文化产业，对满足人民群众的精神文化需求，加强社会主义经济建设和精神文明 建设，具有相当重要的意义。但文化产业是以文化资源为重要基础，文化创意为基础前提, 文化科技为强大动力，充分发挥人的智慧，进而创造财富与就业机会的新兴产业。⑴本文 从分析文化产业的定义及特征、文化产业营销策略、文化产业与旅游业之间多层次关系方 而对宿迁市文化产业发展的几个基本逻辑作出明晰的阐述。并对我家乡宿迁文化产业发展 现状和存在问题作出简单介绍，并结合市场营销相关理论知识对宿迁的文化产业营销做出 分析，希望对宿迁市的文化产业发展提供一些理论以及实践层面的参考。进而促进宿迁市 文化产业的蓬勃发展。 关键词：文化产业 营销策略 探讨 Discussion on the road of the Suqian cultural industry marketing Abstract Development of cultural industries, to meet the peoples spiritual and cultural needs, strengthening the socialist economic construction and spiritual civilization, have very important significance. Cultural industries based on cultural resources are an important foundation for cultural and creative based on the premise of the culture of science and technology as a powerful driving force, give full play to the wisdom of the people, thereby creating wealth and employment opportunities in emerging industries. In this paper, the definition and characteristics of the analysis of cultural industry, cultural industry marketing strategy, multi-level relations between the cultural industries and tourism on the basic logic of the development of cultural industries in Suqian City to make a clear exposition. And make a brief introduction to my hometown the Suqian cultural industry development status and problems, combined with theoretical knowledge of marketing to make the Suqian culture industry marketing analysis, Suqian development of cultural industries to provide the referenee of theoretical and practical level. Thus contributing to the the Suqian culture industry to flourish. Keywords: Cultural Industry Marketing Strategies Investigation TOC \o 1-5 \h \z 摘要 I ABSTRACT II 第一章导论 HYPERLINK \l bookmark61」研究背景和意义 1 1.1.1研究背景 1」.2研究的意义 HYPERLINK \l bookmark8第二章文化产业相关硏究 3 HYPERLINK \l bookmark102.1文化产业的定义 3 HYPERLINK \l bookmark122.2文化产业重要性 3 HYPERLINK \l bookmark142.3文化产业特点 3 HYPERLINK \l bookmark16第三章 宿迁市文化产业SWOT分析 5 HYPERLINK \l bookmark183」宿迁市文化产业的优势与劣势分析