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计划书英文合集7篇
计划书英文 篇1 英语商业计划书(Business Plan) 第一讲:概述 第二讲:现状分析 第三讲:目标确定 第四讲:组织结构 第五讲:产品分析 第六讲:市场分析 第七讲:市场策略 第八讲:生产分析 第九讲:财务分析 第十讲:附件 第一讲:概述(executive summary) 概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。 概述应包括的基本内容有: 企业的宗旨,例如: In 20xx, ABC Corporation was created to... Now, ABC Corporation is at a point where… 背景介绍,例如: For many years people have… The condition of the industry today is such that… 产品或服务及市场竞争情况,例如: We have just completed the development of S30 – a novel and proprietary construction tool Compared to competitive products, our s30 can… 企业目标,例如: Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we… 管理团队和管理组织,例如 Our management team consists of 5 men and women Whose backgrounds consist of 10 years of marketing with… 市场策略,例如: The fundamental thrust of our marketing strategy consists of… 财务状况和计划,例如: In 5 years we will have… and our investors will be able to… 结论,例如: ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the… 第二讲:现状分析(present situation) 这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。 市场环境,例如: The marketplace has been stagnant for 2 years. We are poised now to… 产品或服务,例如: The present stage of S30 is in the design stage. 产品生命周期,例如: Our current product line is… 价格和利润,例如: Current prices are… and profits are… 客户,例如: Current customers are using our… for… 销售渠道,例如: We have service centers, retailers, manufacturer’s representatives… 管理团队情况,例如: Most of our management is in place, however, we require a production manager to complete our team. 财务状况,例如: Current cash available
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