商业伦理导论索引.docxVIP

商业伦理导论索引(Introduction to business ethics index) the meaning of relationship marketing and its essential characteristics P152 the specific implementation of relationship marketing? P154 the connotation and characteristics of green marketing P155, P156 The seve nth chap ter is et hical rela ti onship and moral decision in enterprise management SPl 1? What are the characteristics of business management under ethical guidance? P162-P165 SP2 What is corporate culture? And what are its contents? P178 What is the corporate image? And what are its contents? P179 SP3 what are the unethical behaviors of enterprises on the macro level? P179 what requirements should be followed in the formulation of enterprise ethics? P186 SP4 The characteristics of ethical enterprise decision making? P187 What are the factors that influence ethical corporate decision making? P188 Jones (Jones), the first state including which six aspects? P190 The eighth chap ter is the et hical structure and ethical pursuit of corporate public relations SPl The difference between public relations and ethical management? P195 the construction of internal sector relations ideas? (principles, basic points, key points) P197 the construction of public relations of errterprise direct stakeholders (principles, basic points, key points) P198 the construction of public relations of indirect stakeholders (principles, basic points, key points) P200 What are the contents of the modern public relations moral system based on the construetion of Confucian ethics? P201 SP2 the principles and key points of the relationship between enterprise construction and consumption P212 And the form of information exchange between enterprises and customers? P214 The principles and benchmarks for establishing the relationship between employees and enterprises P215, P216 The principles and key points of the relationship between enterprises and suppliers P219 the principle and basis of the relationship between the enterprise and the owner