多乐士品牌管理手册新本.pptx

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;;;All over the world, when people talk about a newly painted room, they do talk about how it looks, but mostly about how it makes them feel. So changing our surroundings can have a huge effect on our moods and minds.;;;;;;So, it is not just paint we are selling It is tins of optimism. In shades of calm, vitality and happiness.;;;;;;Paint is the simplest way to inject color into streets, workplaces and lives. So let’s start adding color to people’s lives ;;;1. Market & Sector;;We give people the products, services and guidance to motivate and help them color their homes and surroundings.;We want people to thrive in their surroundings. We are not just selling tins of paint. We are helping people make the most of their homes and giving them all the tools they need. So, rather than just talking about the functional credentials of our paints, we want to remind people that paint can help them to see their world in a new way.;;;;People, especially women, who love their surroundings but need a friendly nudge to make the most of them. Need states: Deliver My Vision Help Me Find My Style Perfect Professional Result;;;…is an opportunity for perfectionists to shine. These jobs aren’t really about experimentation but about a flawless finish you can stand back and admire. No visible brushstrokes, no paint droplets, just textbook precision.;Deliver my vision...;Help Me Find My Style;;Décor players providing home enhancement solutions that have built strong emotional connections with consumers.;;;;;;;;;We are committed to supporting our consumers throughout their painting journey. We inspire...by introducing people to new ideas We motivate...by helping people realize the effect a change of paint can have on their lives We support…by helping people select the right product and color combination We guide...by providing helpful and practical tips along the way We help…people make their dreams a reality;;;;We will help people to make a difference to local communities, using p

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