2021年台湾大学英语考试模拟卷（4）新整理.docVIP

台湾大学英语考试模拟卷（4） 本卷共分为1大题50小题，作答时间为180分钟，总分100分，60分及格。 严格遵守考试纪律，维护考试秩序！ 一、单项选择题（共50题，每题2分。每题的备选项中，只有一个最符合题意） 1.Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally. Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans (口号，标语) or brand names. Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of the troubles caused by harsh toilet tissue. Lucky Strike sold cigarettes to women first by using the slogan Reach for a Lucky instead of a sweet and later by describing cigarettes as torches of freedom, as symbols of modern values. The author’s purpose of writing this passage is to ______. A. describe the characteristics of the advertisements in early days B. persuade people to pay attention to the importance of visual images in advertising C. tell people the development and role of American advertising D. explain how to sell goods by advertisements nowadays Advertisements helped to transform American values. They made Americans aware of such problems as halitosis (口臭) and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. 参考答案：C主旨大意题。本题询问作者写这篇文章的目的是什么。本文主要讲了美国广告业的发展情况以及给美国带来的变化，故选项C为正确答案。[避错指南] 选项A(描述早期广告的特点)只是讲了文章第二段的土要内容，不够全面。选项B(劝说人们要注意广告宣传中的视觉形象问题)不是本文的主要日的，故不选。文章不是侧重讲如何通过广告销售商品，故选项 D(讲解当今社会如何通过广告推销产品)也不符合题目要求。 2.If