韩国娱乐教育产业的现状及发展(韩国教育内容协会).ppt

韩国娱乐教育产业的现状及发展(韩国教育内容协会).ppt

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* 韩国教育信息协会 2004. 12. 24. 韩国娱乐教育产业的现状及发展 目录 Ⅰ. 韩国教育内容产业之现状 Ⅱ. 娱乐教育服务的开发及商业模式 Ⅲ. 娱乐教育产业的前景 Ⅰ. 韩国教育内容产业之现状 Ⅰ. 韩国教育内容产业之现状 韩国教育产业概要 - Expanding rapidly after schools were installed with internet networks in 2001. - Activate markets for solution provision, contents provision, and educational portal. - Off-line-based on-line educational markets thrive. - Created is an industry of edutainment, an educational program seasoned with entertaining tastes. 在线教育产业 - Publishing of learning materials boomed until 1997, when PC’s began to come into wide use. - Still enjoying quite a share in the market, though shrunk substantially. 脱线教育产业 - The huge and potential market due to craze for higher education - The rapid growth of the after-school education industry due to a greater dependency on private education than on public education. 教育产业的特点 Ⅰ. 韩国教育内容产业之现状 教育内容产业的市场规模 消费额 生产额 Arcade游戏,在线游戏,PC游戏, 录像游戏,手机游戏 1,000 游戏 3,500 独立题材微分 21 教育游戏 Analogue+数码 2,600 教育用内容 内容+IT技术: CD,在线 1,800 数码内容 内容+IT技术: CD,在线 450 教育用数码内容 内容+ Solution+服务 1,700 e-Learning 公立教育, 私立教育 60,000 教育产业 备注 市场规模 区分 文化产业 放送、电影、动画片、录像、游戏、光盘 10,000 [资料 : 韩国游戏产业开发院(2002)] (单位:10亿韩币) 教育内容产业的市场规模随着IT产业的快速增长,从1997年开始每年平均 以48%的增长速度高速、持续的增长。 教育内容产业的市场规模 Ⅰ. 韩国教育内容产业之现状 市场现状及特点 Aggressive expansions of off-line companies armed with funds, prestigious brand name and marketing power. Diversification of contents necessary for survival of online-specialized companies. Establishment of independent profit bases of edutainment. - Edu-games (education + game) - Education seasoned with entertaining factors such as animation and music, and the like. - Various add-on services for online members. 市场特性 Rapid expansion of the educational contents industry. Highly competitive due to the low entry barrier. Attempts by foreign e-learning companies to push into the domestic market. Survival of contents providers depends on quality of contents. 市场现状 Ⅰ. 韩国教育内容产业之现状 政府方面的政策支援 1. e-Learning强化教育政策 A) Expan

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