如何应对外资乳企的竞争.ppt

中国乳业 如何应对外资乳企的竞争 How China's Dairy Industry Responds to Foreign Challenge 1 孔祥智简介 Bio ? 现任中国人民大学农业与农村发展学院教 授、博士生导师，党委书记兼副院长。 ? Vice-Dean of School of Agricultural Economics and Rural Development, RUC Professor of School of Agricultural Economics and Rural Development, RUC 2019/2/7 2 孔祥智简介 Bio ? 近年来公开发表学术论文 180 余篇，著作（含合著） 20 余部。 代表作：《聚焦三农》、《中国三农前景展望》、《制度创 新与中国农村城镇化》、《中国农家经济审视 —— 地区差异、 政府干预与农户行为》、《谁来养活我们》、《中国粮食流 通体制改革透视》等。 ? In recent years, more than 180 academic papers and over 20 books (including co-authored ones) have been published. Representative works : “Focusing on Agriculture, Rural Areas and Farmers”, “Outlook for Chinese Agriculture”, “Institutional Innovation and Urbanization in China's Rural Areas”, “Examination of Chinese Rural Household Economies — Regional Differences, Government Interventions and Rural Household Behaviors”, “Who to Feed Us”, “Perspectives on Institutional Reform of Chinese Food Circulation”... 2019/2/7 3 孔祥智简介 Bio ? 入选教育部 2004 年度“新世纪人才支持计划”，曾获第 二届中国农村发展奖、北京市哲学社会科学优秀成果二 等奖等。《中华人民共和国农民专业合作社法》起草小 组成员。 ? Included in 2004 Program for New Century Excellent Talents in University of MOE; The Second Session of China's Rural Development Award; The Second-class Beijing Philosophy and Social Sciences Outstanding Achievements Award ? 研究领域：奶业经济、合作经济、农业政策分析。 ? Areas of Interest: Agricultural Policy, Agricultural Technological Innovation, Rural Urbanization 2019/2/7 4 报告的主要内容 Contents ? 2008 年中国乳业面临的形势分析 ? Situation Analysis of 2008 Chinese Dairy Industry ? 国内乳品行业存在的主要问题 ? Major Issues in Chinese Dairy Industry ? 练好“内功”，迎接挑战 ? Building “Inner Strength” to Meet Challenges 5 形势严峻：外资乳企将大举进入 Tough Challenge: Foreign Dairy Enterprises Flood into Chinese Market ? 至 2001 年，世界排名前 20 位的乳业品牌通过不同渠 道已全部进入中国 ? By 2001, all world's top 20 dairy brands have entered the Chinese market through various channels ? 外资乳业公司在中国市场的竞争绩效并不明显 ? Fore