潮汕地区道教文化与文化旅游产业的构建(公共事业管理).docxVIP

PAGE PAGE 33 PAGE PAGE 1 摘 要 道教文化是我国土生土长的道教所衍生的一系列文化，其最早可追溯到黄老时期。其历史发展过程中，也逐渐成为了中华文化的代表，但20世纪后的发展中，逐渐受到了各方面的冲击，尤其是来到了当代的社会中，以道教文化为代表的传统文化，正在不断流失，尤其是在文化软实力逐渐成为各国竞争的重要“武器”的今天，我们不能坐以待毙，而是应该将传统文化与当代文化产业建设结合，提高民族文化自信，增强我国的综合国力。 本文对潮汕地区道教文化与旅游文化产业建设现状的调研结果进行了分析和总结，得出了潮汕地区与道教文化产业建设需要改进和提升的结论。最后在前文研究基础上对潮汕地区的道教文化产业建设提出相应的建议。 关键词：潮汕地区；文化旅游产业；道教文化 Abstract Taoism culture is a series of cultures derived from Taoism that was born and raised in China, and its earliest dates back to the Huang Lao period. In the course of its historical development, it has gradually become a representative of Chinese culture, but its development after the 20th century has gradually been hit, especially when it comes to the contemporary society, the traditional culture represented by Taoism culture is constantly being lost Especially today, when cultural soft power is gradually becoming an important weapon for competition in various countries, we cant sit still and wait. Instead, we should combine traditional culture with the construction of contemporary cultural industries to increase national cultural self-confidence and move towards the great revival of the Chinese nation. This paper analyzes and summarizes the survey results of the construction of Taoism culture and tourism culture industry in Chaoshan area, and draws the conclusion that the construction of Chaoshan area and Taoism culture industry needs improvement and promotion. Finally, on the basis of the previous research, we put forward corresponding suggestions for the construction of Taoism cultural industry in Chaoshan area. Keyword：Chaoshan area;Cultural tourism industry;Taoism culture 目 录 TOC \o 1-3 \h \z \u 第一章 绪论 1 1.1研究背景 1 1.2研究意义 1 1.2.1弘扬传统文化，重视传统文化的保护 1 1.2.2推动传统文化产业化发展 2 1.3研究方法 2 第二章 概念与理论基础 3 2.1道教文化概述 3 2.1.1道教的诞生及在中国传统文化中的地位 3 2.1.2道教文化对我国古代社会生活的各领域影响 4 2.2文化产业概述 5 2.2.1什么是文化产业 5 2.2.2保持自身民族性对于文化产业的重要性 6 2.2.3道教文化对当代文化产业突出价值 7 2.3理论支撑 7 2.3.1 RMP（昂普）分析理论 7 2.3