The Soul of a Business第六单元企业的灵魂.pptVIP

Unit Six The Soul of a Business Tom Chappell Tom Chappell (born 1943) is an American businessman and manufacturer and co-founder of Toms of Maine in 1970. Chappell graduated from Trinity College in Hartford, Connecticut with a B.A. in English in 1966. Chappell and his wife, cofounder Kate Chappell, moved to Kennebunk, Maine in 1968 to raise their family. Tom and Kate now share a summer home on Monhegan, Maine. Toms of Maine and Its Products Toms of Maine was founded by Tom and Kate Chappell  in 1970 with just US $5000. The company is based in  Kennebunk, Maine, in the United States. The company now  has approximately 150 employees and 90 oral and body  care products sold at more than 40,000 retail chains  worldwide. Toms of Maine, Inc. is a leading manufacturer of natural toothpaste and personal care products. The firm is run and mostly owned by its founder, Tom Chappell, whose deep concern for the environment and his employees well-being have been key factors in determining the companys path. Toms products contain no artificial ingredients, are not tested on animals, and are packaged in recycled materials. They are sold in health food stores as well as in many mass-market stores. Though the companys goods cost more than those of its larger mainstream competitors, Toms sales have grown steadily over the years, due in part to strong customer loyalty as well as a widespread public interest in natural products. Other products include mouthwash, deodorant, dental floss, shampoo, soap, shaving cream, and a line of herbal health aids and extracts. Introduction to the Text American business, at one time, was conducted with a spirit of cooperation between manufacturer and consumer. In todays world, however, it may not be profitable, or even possible