汽车美容论文初稿.doc

毕业论文 题目名称： 汽车美容市?场现状及发?展前景分析? 院系名称：国际教育学?院 班 级：营销104?班 学 号：20100?63244?28 学生姓名： 苗绍伟 指导教师： 宋丽敏 2014年? 5月 论文编号：20100?63244?28 汽车美容市?场营销现状? 及发展前景?分析 The analy?sis of marke?ting prese?nt situa?tion and devel?opmen?t prosp?ect of car beaut?y marke?t 院系名称：国际教育学?院 班 级：营销104?班 学 号：20100?63244?28 学生姓名：苗绍伟 指导教师：宋丽敏 2014 年 5 月 摘要 汽车美容市?场正经历着?前所未有的?发展契机，有着美好的?发展前景。但是目前由?于企业发展?的现状混乱?，没有规范，从业人员的?素质水平的?低下，严重制约了?该行业的发?展。随着我国 HYPER?LINK ://wenwe?n.soso /z/Searc?h.e?sp=S%E6%B1%BD%E8%BD%A6%E4%BF%9D%E6%9C%89%E9%87%8Fch=w.searc?h.intli?nk \t _blan?k 汽车保有量?的逐年增加?，改变现状 HYPER?LINK ://wenwe?n.soso /z/Searc?h.e?sp=S%E8%BF%AB%E5%9C%A8%E7%9C%89%E7%9D%ABch=w.searc?h.intli?nk \t _blan?k 迫在眉睫。文章介绍了?汽车美容的?概念，和中国美容?行业市场现?状，根据自己一?个多月的汽?车美容实习?，和网上查询?的资料，分析了现在?汽车美容市?场存在的问?题，在对汽车美?容市场的现?状进行深入?剖析的基础?上，提出了自己?对汽车美容?市场前景发?展策略，并对汽车美?容市场的发?展提出自己?的见解。 关键词：汽车美容；现状；前景研究 Abstr?act Car decor?ation? beaut?y indus?try is exper?ienci?ng unpre?ceden?ted devel?opmen?t oppor?tunit?y, with good devel?opmen?t prosp?ects. But now confu?sion as Enter?prise? Devel?opmen?t, there? are no stand?ard, the quali?ty of the low level? emplo?yees, has serio?usly hampe?red the devel?opmen?t of the indus?try.With China?s auto posse?ssion?, this paper? intro?duces? the conce?pt of autom?obile? decor?ation? haird?ressi?ng cosme?tic indus?try, and China? decor?ation? marke?t situa?tion, accor?ding to him more than a month? of car haird?ressi?ng decor?ation? pract?ice, and onlin?e inqui?ry, analy?zes the data now car uphol?steri?ng, the exist?ing probl?ems of the beaut?y indus?try for autom?obile? decor?ation? in the curre?nt situa?tion of the beaut?y indus?try on the basis? of furth?er analy?sis, the autho?r advan?ces his car decor?ation? to the beaut?y indus?try devel?opmen?t strat?egy, and prosp?ects the devel?opmen?t of autom?obile? decor?ation? cosme?tolog?y profe?ssion? put forwa?rd his opini?on. Key words?: car haird?ressi?ng decor?ation?；statu?s；foreg?round? resea?rch 目录TOC \o 1-2 \