战略管理起源.pptxVIP

Chapter 1 The Nature of Strategic Management;Chapter Objectives;What is Strategic Management?;Mintzberg(1979):Strategy is a mediating force between the organization and its environment: consistent patterns in stre-ams of organizational decisions to deal with the environment. Quinn(1980): a strategy is the pattern or plan that integrate an organization’s major goals, policies, and action sequence into a cohesive whole Prahalad(1993): strategy is more than just fit and allocation of resources. It is stretch and leveraging of resources. Teece(1994): the essence of strategy is the search for rents. Strategic, management is or can and should be the study of rent-seeking by the enterprise.;明茨伯格(Mintzberg) 的整合观： 战略是计划 plan； 战略是计谋 ploy； 战略是模式 pattern； 战略是定位 position； 战略是观念 perspective;;Strategies are the means by which long-term objectives will be achieved.;Definition of Strategy;讨论题（评价该战略表述）;讨论题（评价该战略表述）;Definition of Strategy; Question: what’s the relationship between strategy and plan?;战略 （形神兼备） 强调愿景、价值观； 注重从未来看现在 （managing the realities based on looking into the future; inside-out ）;;;Definition of Strategy;Definition of Strategy;The kind of strategy (level) Corporate-level strategy Functional-level strategy Competitive-level strategy;Corporate-level strategy;Definition of Strategy;Stages of Strategic Management;Stages of Strategic Management;The strategic management model;The strategic management model;Integrating Intuition and Analysis;Integrating Intuition and Analysis;Integrating Intuition and Analysis;Integrating Intuition and Analysis;Integrating Intuition and Analysis;Adapting to change;Competitive advantage Definition: anything that a firm does especially well compared to rival firms. IO and RBV Two effective measures: Firstly, continually adapting to changes; Secondly, capitalize changes in external trends and events and internal capabilities, competencies, and resources. ;Strategist Definition of strategist (perspective of a