外贸英语基础完整版PPT幻灯片教学教程最全电子讲义教案（最新）.pptx

Module One Business Correspondence;Module 2 Business Negotiation;Introduction To establish business relations, we must, first of all, find out whom we are going to do business with. This is the initial step and the most important step in any business transactions. Generally, the trading information can be obtained through the following channels: (1) the banks; (2) the trade fairs and exhibitions; (3) the advertisements in newspapers, magazine and TV etc.; (4) the market research; (5) the Commercial Counsellors Office; ; (6) the chambers of commerce at home and abroad; (7) the Internet; (8) self-introduction or enquiries received from the merchants abroad; (9) old customers; (10) visit abroad by trade delegation or group. Having obtained the desired names and addresses of the firms from the above sources, you may start sending a letter, fax or an E-mail to the firms concerned. Usually, such a business letter begins by telling how you know the firm and other information as to:; (1) the source of obtaining the information about the firm; (2) the intention; (3) the business scope of the firm and also the branches if any; (4) the reference as to the firms financial position and integrity; (5) the information about samples, price lists, catalogues, etc. , if you are an exporter.; Business connections are of great value to firms engaged in foreign trade. Therefore, traders must try all means possible to search for new connections while consolidating the established relations. ? ;Writing Skills When writing a letter for establishing relations to an importer for the first Lime, you should include the following information.? 1. Tell the recipient how his information is know Example: We obtained your name and address from Commercial Counsellor’s Office of UK Embassy in Beijing. 2. Express your wish to establish business relations Example: We would like to take this opportunity to enter into trade rel