《工商导论》（第二版）电子教案.ppt

;Objectives ;Pedagogy ;Evaluation ;Textbook ;Reading and Cases ;Schedule?;Forms of Business ;Sole proprietorship ;Sole proprietorship ;Sole proprietorship ;Sole proprietorship ;Sole proprietorship ;Partnership ;Partnership ;Partnership ;Improved access to capital Greater possibility for good management Better prospects for growth;Partnership ;Corporation;Limited liability Easy to expand Separated ownership & management Continuous life;Double taxation High organizing costs Lack of secrecy;Corporation: Double Taxation;Corporation: Double Taxation;Break-down in numbers in the US;Break-down in revenues in the US;Break-down in net income in the US;Franchising;The best of sole proprietorship and corporation;Franchise fees usually high Less independence;limited liability taxed as partnership restriction on the number (35) and types (individuals, estates, and certain trusts) of shareholders it can have.;limited liability taxed like a partnership. fewer restriction on the type of share holders they are allowed to have. a blend of the best characteristics of corporation, partnership, and sole proprietorship;Marketing;Marketing: Evolution; Mortality Table For American Males ;Needs vs wants;Marketing: Functions;Marketing mix;Market segmentation;Market segmentation;Market segmentation;Product and Pricing;A Product consists of;Product: types ;Product;Product: Development;Product Development: New ideas;Out of 50 new ideas ;Products: Life cycle;Products: Life cycle;Products: Growth-Share Matrix;Pricing: Break-even analysis;Pricing: Strategies;Channels of Distribution;Distribution: Intermediaries;Distribution: Channels;Distribution: Retail outlets;Department store;Hypermarket;Vending machine;Virtual stores ;Manufacturer’s markup :$6;Intermediaries: Costs;Time utility ▲ Place utility ▲ Ownership utility Information utility Form utility ▲;Time Utility;Place Utility;Transportation: Modes;Air (1%);Advertising ▲ Personal selling Sales promotion ▲ Public relations Publicity Wor