Y公司营销团队绩效考核与评价.pdfVIP

本科毕业设计 颐和地产营销团队绩效考核与评价 学院 专业 学生姓名 学生学号 指导教师 提交日期 年 月 摘 要 建立一套高效度的绩效考核体系，可以为企业进行治理决策供科学依据，有利于组织战略目 标的实现，同时通过绩效改进激发员工的工作积极性，促进员工与组织的共同成长与进展。本文 从相关背景入手，首先阐述了绩效考核的概念、目标、方法等基本理论知识及国内外对于绩效考 核的研究现状；接着以颐和地产为例，对营销团队绩效考核进行全方位的调研、分析、诊断，对 该公司的绩效考核所面临的问题进行了确认；然后针对问题，对公司、部门和员工的绩效考核体 系进行了再设计。 关键词：绩效考核；考核体系；体系设计 Abstract The establishment of a high-efficiency performance appraisal system can provide scientific basis for enterprises to make management decisions, which is conducive to the realization of the organizations strategic goals. At the same time, it encourages employees enthusiasm for work through performance improvement and promotes the common growth and development of employees and organizations. Starting from the relevant background, this article first elaborates the basic theoretical knowledge of performance appraisal concepts, goals, methods, and the research status of performance appraisal at home and abroad; then, taking Yihe Real Estate as an example, it conducts comprehensive research on marketing team performance appraisal. The analysis and diagnosis confirmed the problems faced by the companys performance appraisal; then, it redesigned the performance appraisal system of the company, department, and employees. Keywords: performance assessment; assessment system; system design 目 录 摘要 Ⅰ Abstract Ⅱ 一、绪论 1 (一) 研究背景和意义 1 1.研究背景 1 2.研究意义 1 （二）文献综述1 1.绩效考核概念 1 2.绩效考核的考评2 3.绩效考核体系研究3 （三）论文结构4 二、颐和地产营销团队绩效考核现状5 （一）颐和