2020年考研英语试题及答案阅读理解1完整篇.doc.docx

2020年考研英语试题及答案阅读理解1完整篇.doc.docx

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2014年考研英语试题及答案阅读理解一 【-考研英语】 PaSSage 1 In 1939 two brothers, MaC and DiCk MCDOnald, Started a drive-i n restaura nt in San Bernadino, California. They carefully chose a busy COrner for their loCation. They had run their own bus in esses for years, first a theater, the n a barbecue(烤 肉)restaurant, and then another drive-in. BUt in their new OPeratiOn, they Offered a n ew, ShOrte ned menu: FrenCh fries, hamburgers, and sodas. To this small SeIeCti on they added one new con cept: quick service, no WaiterS or waitresses, and no tips. Their hamburgers sold for fifteen Cents. CheeSe WaS another four Cents. Their FrenCh fries and hamburgers had a remarkable Uniformity, for the brothers had developed a StriCt rout ine for the PreParati on of their food, and they in SiSted on their cooks ' StiCking to their routine. Their new drive-in became inCredibly popular, particularly for IUnch. People drove UP by the hun dreds duri ng the busy noon time. The SeIf-SerViCe restaura nt WaS so popular that the brothers had allowed ten COPieS of their restaura nt to be ope ned. They Were COntent With this modest SUCCeSS Un tilthey met Ray Kroc. Kroc WaS a SaIeSma n who met the McDon ald brothers in 1954, When he WaS selling milk Shake-mixing machines. He quickly SaW the UniqUe appeal of the brothers ' -IIasd restaurants and bought the right to franchise(特许经营)other COPieS of their restaurants. The agreement StrUCk inCIUded the right to duplicate the menu. The equipment, even their red and White buildings With the golde n arches(拱∏). Today McDonald' S is really a household name. ItS names for its SandWiches have come to mean hamburger in the decades SinCe the day Ray Kroc WatChed people rush UP to order fiftee n-ce nt hamburgers .In 1976, MCD on ald ' S had ob?lroni in total sales. ItS first twenty-two years is one of the most inCredibIe SUCCeSS StOrieS in moder n AmeriCa n bus in ess history. 1. ThiS PaSSage mai nly talks about except A) the developme nt Of fast food SerViCeS B) how McDon ai

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