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Yahoo! Cloud Services: Focus on PaaS offerings ROI Innovation Users Applications Functional CloudServices Horizontal Cloud Services  Physical Layer IaaS PaaS SaaS From Infrastructure to Shareholders benefit Horizontal Cloud Focus on open source and collaborative RD with industry, academia and government Functional Cloud Focus on developing open strategy frameworks, tools and services for developers (at Yahoo! and beyond) Combined Together Leverage our unique scale, assets and data to drive disruptive innovations in the market and expand Yahoo!’s competitive differentiation Yahoo! Cloud Strategy in Action:The Front Page Case Study Horizontal Cloud – Storage Hadoop Analyze extremely large content data sets Functional Cloud – Content Optimization Rate content items based on various parameters Applications – Yahoo’s Front Page Display “high rating” items to the right users Benefit consumers and advertisers and grow Yahoo!’s revenue Yahoo! Cloud Strategy in Action:The Inquisitor Case Study Horizontal Cloud – Hadoop Analyze large search-index data sets Functional Cloud - BOSS Expose the data in a structured, open, flexibleand “cloud like” way Applications - iPhoneTM Inquisitor Leverage BOSS to provide innovative consumer experience Benefit consumers and grow Yahoo!’s revenue Horizontal Cloud Services ROI Innovation Users Applications Functional CloudServices Horizontal Cloud Services  Physical Layer Horizontal Cloud Services Optimized for Yahoo!-scale Yahoo!-internal focus Data processing and serving environments Drive faster innovation and agility Shorter product development cycles Reduce labor and costs for infrastructure Multi-year effort Strategic investment across the company Horizontal Cloud Services: Conceptual View Common Approaches to QA, Production Engineering, Performance Engineering, Datacenter Management, and Optimization ID Account Management Shared Infrastructure Provisioning Virtualization (Xen) Simple API’s O