10年英语二真题及答案.pdfVIP

2010 全国硕士研究生考试英语二真题及答案 2010 年 01 月 13 日 16:29 来源：跨考教育 Txet3 over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, apply lotions and wipe counters almost without thinking, often in response to a carefully designed set of daily cues. “There are fundamental public health problems, like hand washing with soap, that remain killers only because we can ’t figure out how to change people ’s habits, ” Dr. Curtis said. “We wanted to learn from private industry how to create new behaviors that happen automatically. ” The companies that Dr. Curtis turned to — Procter Gamble, Colgate-Palmolive and Unilever — had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines. If you look hard enough, you ’ll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands. A few decades ago, many people didn ’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs,and now office workers unthinkingly sip bottled water all day