绿色食品消费者行为研究.pdfVIP

绿色食品消费者行为研究 以广州市绿色农产品为例 【摘要】进入二十一世纪，生态、经济和人的个体进展已经成为社会进展的三大主题。 人类进入工业文明后，环境 问题随之出现，并且大有愈演愈烈的态势。空气污染、海洋污 染、以及生态环境的改变正在渐渐地威胁人类的生存。基于此，人们承受着很多环境 问题 带来的苦恼。在现代文明高度发达，物质和精神水平都飞速提升的背景下，人们开始关注 自身的健康。追求健康和长寿是人类亘古以来不懈的追求之一。食品，是人类赖以生存的 物质之一，食品安全是目前我们国家非常重视的一个 域。从我国前两年发生的三聚氰胺 问题奶粉事件来看，食品安全在过去的很长时间内并未引起人们的足够重视，所以才造成 了这么多无辜婴幼儿死亡的惨烈后果。这事件引发的食品安全问题值得我们每一个人去思 考。本文从消费者行为角度出发，用问卷调查统计分析的方式，对广州市绿色农产品消费 者进行了一定的分析研究。 【关键词】 绿色食品 食品安全 企业营销 行为研究 实证研究 [Abstract] into the 21st century, the ecological, economic and social development of individual development has become the three themes. Humans entered after the industrial civilization and environment problems arise, and greatly intensified. Air pollution, Marine pollution and ecological environment changes are gradually that is endangering the survival of mankind. Based on this, people suffer many environmental problems. In a highly developed modern civilization, physical and spiritual level is rapid ascent background, people begin to pay close attention to their health. Pursuit of good health and longevity are humans have been unremitting pursuit. Food, is one of the material to the survival of humans and food safety is our 1 / 16 country attaches great importance to a field. Two years ago in China of melamine problem, food safety powder events in the past for a long time did not arouse peoples attention, so it caused so much innocent infants died of the consequences. The incident sparked food safety problems worth our each person to think. From the perspective of consumer behavior of green food consumer of analysis and research.. [Key] green food food safety enterprise marketing research empirical research