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2021年6月大学英语六级阅读理解真题及答案
Questions 21 to 25 are based on the following passage:
It is said that the public and Congressional concern about
deceptive packaging rumpus started because Senator Hart
discovered that the boxes of cereals consumed by him, Mrs. Hart,
and their children were becoming higher and narrower, with a
decline of net weight from 12 to 10.5 ounces, without any
reduction in price. There were still twelve biscuits, but they
had been reduced in size. Later, the Senator rightly complained
of a store-bought pie in a handsomely illustrated box that
pictured, in a single slice, almost as many cherries as there
were in the whole pie.
The manufacturer who increases the unit price of his product
by changing his package size to lower the quantity delivered
can, without undue hardship, put his product into boxes, bags,
and tins that will contain even 4-ounce, 8-ounce, one-pound,
two-pound quantities of breakfast foods, cake mixes, etc. A
study of drugstore and supermarket shelves will convince any
observer that all possible size and shapes of boxes, jars,
第 1 页 共 21 页
bottles, and tins are i use at the same time and, as the package
journals show, week by week, there is never any hesitation i
introducing a new size, and shape of box or bottle whe it aids
i product differentiation. The producers of packaged products
argue strongly against changing sizes of packages to contai
even weights and volumes, but no one in the trade comments
unfavorably on the huge costs incurred by endless changes of
package sizes, materials, shape, art work, and net weights that
are used for improving a product’s market position.
Whe a packaging expert explained that he was able to multiply
the price of hard sweets by 2.5, from 1 dollar to 2.50 dollars
by changing to a fancy jar, or that he had made a 5-ounce bottle
look as though it held 8 ounces, he was in effect telling the
public that packagi
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