策略管理问题.ppt

July 2005 July 2005 July 2005 Workshop with SFAGM Agribusiness Training Program July 2005 Strategic Management IssuesValue Added Strategy forAlberta Agri-Food 策略管理问题 艾伯塔农业食品增值策略 * July 2005 第一页，共三十一页。 “ Everything I need to knowI learned on my parent’s dairy farm.” 所有我需要知道我从我父母的牛奶农产学到了 * July 2005 第二页，共三十一页。 Management….? 管理？ * July 2005 第三页，共三十一页。 Consulting….? 咨询？ * July 2005 第四页，共三十一页。 You’re in the knowledge business if you can’t explain to your Mother what you do!!? 如果你不能向你妈妈解释你在做什么那你只有商业知识 Nancy Brown-Addison * July 2005 第五页，共三十一页。 1977-2005: The Evolution of Strategy1997-2005：策略进化 MWBA One Minute Manager一分钟管理 Total Quality Management全部质量管理 Thriving on Chaos!混乱的繁荣 Marketing Warfare市场战争 Just in Time正好及时 The Virtual Organization有效的组织 * July 2005 第六页，共三十一页。 The Evolution of Strategy within Agriculture　农业策略进化 Production – more and/or better　生产－更多和／或更好 Efficiencies and Lowering Costs效率和低成本 Marketing and Trade市场和贸易 Developing Value Added Enterprises发展增值企业 Food Processing　食品加工 Industrial Uses工业用途 Innovation and New Uses创新和新用途 Nutraceuticals营养物 High valued industrial applications – fine chemicals; plastics;高价值的工业用途－－精细化工，塑料 * July 2005 第七页，共三十一页。 It all comes down to 3 basic questions!全部归结为三个问题 1. So what?　那又怎么？ 2. Who cares?　谁关心 3. What’s in for me?　什么是为我的？ * July 2005 第八页，共三十一页。 Strategic Management Issues: 策略管理问题 There are two major categories:有两个主要分类 Technical Issues:技术问题 agronomy, nutrient management, nutrition, financial, market research, communications, information technology农艺学，营养管理，营养，财政，市场研究，交流，信息技术 Directional Issues方向问题 Emerging and/or new markets; evaluating choices; feasibility; business planning, facilitation显现的和／或新的市场，评估选择，可行性，商业计划，简易化 * July 2005 第九页，共三十一页。 So what did I learn on my parents dairy farm?我从我父母的牛奶农场学到了什么？　 There is no substitute for hard work!没有什么是努力工作的替代品 You only get out what you put in.你只会得到你付出的 The more you look after your most productive assets, the more you get back!你越照看你最多的生产资产，你就得到越多 Don’t be something you‘re no