Creating Effective Proposals提出有效的建议.pptxVIP

Creating Effective ProposalsProposal BasicsC O N S U L T I N GThe Big Picture“The obvious is obvious…only after it’s obvious”What Makes a Good Proposal?Is directed to the right audienceOffers a low-risk, well-substantiated solution to a real (not always stated) needIs easy to understandShows (not claims) competenceOffers distinct benefits over othersBetter, faster, cheaperImpresses evaluatorsProvides tangible valueWhat Makes a Bad Proposal?Hard to understand/hard to scoreNot responsive and non-compliantFails to demonstrate competenceSolves the wrong problemOffers an unproven or risky