乔治·E·贝尔奇-广告与促销：整合营销传播视角（第8版）Chapter13a.pptVIP

Support Media The Role of Support Media Support Media Examples of Traditional Support Media Out-of-Home Advertising Media Ad Expenditures by Product Category Top 10 Outdoor Advertising Categories Outdoor Advertising Goes 3-D Characteristics of Outdoor Advertising Alternative Out-of-Home Media Blimps Carry Messages High and Wide Mobile Billboards Trucks Become Billboards on Wheels In-Store Media Test Your Knowledge Out-of-Home Advertising Faces/Vehicles Transit Advertising The FBI Uses Outdoor to Recruit Miscellaneous Outdoor Media Include Car Tops Posters Gain Attention in Terminals Pros of Outdoor Advertising Cons of Outdoor Advertising Transit Advertising Measurement in Out-of-Home Media Test Your Knowledge Promotional Products Marketing Promotional Products Marketing Pros and Cons of Promotional Products Measurement of Promotional Products Forms of Yellow Pages Pros and Cons of Yellow Pages Advertising in Movie Theaters In-Flight Advertising In-Flight Advertising In-Flight Video Drives Viewers to a Web Site In-Flight Magazines Enjoy a Captive Audience Nontraditional Support Media Branded Entertainment 007 Movie Tie-In Product Placement Measurement in Branded Entertainment Guerrilla Marketing Miscellaneous Other Media Test Your Knowledge Miscellaneous Alternative Media Relation to textThis slide relates to pp. 432-434 of the text. Summary OverviewThere has been renewed interest in transit advertising in recent years. This is due, in part, to the increased number of women in the work force, who can be reached on their way to work more easily than at home. Audience segmentation and the rising cost of TV advertising also helped propel transit ad spending to new highs. Use of this slideUse this slide as an example of an that you might find along a transit route. Relation to text This slide relates to material on pp. 433-434 and Exhibit 13-8 of the text. Summary Overview This slide shows an example of an advertisement on a subway wall, which is a type of terminal p