对于颜色中西文化差异-英文版.ppt

A * 对于颜色中西文化差异-英文版全文共15页，当前为第1页。 A * 1、The different use of color in China and Western 2、Causes of cultural differences of colors 3、Conclusion Color 对于颜色中西文化差异-英文版全文共15页，当前为第2页。 A * The different use of color in China and Western 对于颜色中西文化差异-英文版全文共15页，当前为第3页。 A * Black White Yellow Red 对于颜色中西文化差异-英文版全文共15页，当前为第4页。 A * Black : In western, black symbolizes devil, evil, pain and misfortune so it is called “the dead color”（死色） Example: “a blackvillian”（大坏蛋） “black words”（不吉利的话） “ ablack letter day” （凶日） "black —hearted"（歹毒的） 对于颜色中西文化差异-英文版全文共15页，当前为第5页。 A * Black : In China, black is always connected with bad things, disaster. Black symbolizes disaster here. Example: “reactionary gang” (黑帮) “black market”(黑市) “smuggled goods”(黑货) “blacklist”(黑名单). 对于颜色中西文化差异-英文版全文共15页，当前为第6页。 A * White: In western, white symbolizes God, angel, happiness and goodness. Example: “white hands”（公正廉洁的） “a white day” （ 吉日） "days marked with a white stone"（幸福的日子） 对于颜色中西文化差异-英文版全文共15页，当前为第7页。 A * White: In the use of Chinese, white usually contains for nothing, look down on and useless. Example: “no use”(白搭) “go to waste”(白费) “supercilious look”(白眼) 对于颜色中西文化差异-英文版全文共15页，当前为第8页。 A * Yellow: In traditional culture of China, yellow is “the color of emperor” (帝王之色). Example: “bright yellow”(黄灿灿) “glistening yellow”(黄澄澄) “a lucky day”(黄道吉日) 对于颜色中西文化差异-英文版全文共15页，当前为第9页。 A * Yellow: Yellow in the western has failed to enjoy such a courtesy. In English culture, yellow is often connected with dejected, sick. Example: “ yellow—dog ”（卑劣的人） "yellow—livered "（胆小的）"yellow looks"（阴沉多疑的神色）