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* * * * How To Automate Smart Decision Making with BI Analytics Mark Smith – CEO EVP Research *?2006, Ventana Research, Inc. 第一页，共二十二页。 Agenda What is decision management technology What kinds of decisions should not be automated? What are rule-based systems and why are they advantageous? Whats are main the differences between BI, Analytics and Decision Management? How are the above practices/technologies measured? * *?2006, Ventana Research, Inc. 第二页，共二十二页。 Excessive Focus on Understanding:Rear View, Historical Perspective * *?2006, Ventana Research, Inc. 第三页，共二十二页。 Performance Management Provides Emphasis on Improvement and Automation of Decisions A methodology that examines the people, process, information and technology and a process that aligns business and technology to improve results. Performance Management Process Understand – Comprehend the status of people, organization and business processes. Optimize – Plan for future actions and decisions that can achieve the objectives and goals. Align – Communicate and provide guidance, objectives, goals and incentives. Ventana Research PerformanceCycle? Performance Management * *?2006, Ventana Research, Inc. 第四页，共二十二页。 Decision Management Improve business decisions through design, deployment and refinement of operational decision making procedures Decision Management helps enterprise make better, more consistent business decisions Maximize revenue, minimize costs, streamline business processes Via Web, OLTP, call center, and batch applications Agile evolution of decision making to meet new business challenges Give data analysts, business policy makers, corporate portfolio managers, and it implementers tools to understand and use each others information Use analysis of the past to modify decision strategies in the present to correctly manage and guide future activities What is It? * *?2006, Ventana Research, Inc. 第五页，共二十二页。 Decision Management Examples Customer management decisions how to handle part