《管理学基础英语教材》课件Chapter 13.pptxVIP

Chapter 13Business Ethics and Corporate Social Responsibility BrainstormingWalmart China hasdonated over RMB 140 million dedicated over 240, 000 hours to charitable activitiesThinking and Discussion Would Walmart’s social responsibility activities affect its long-term economic performance?Should enterprises make great efforts to participate in social responsibility activities? Text ACorporate Social Responsibility Theories: Mapping the TerritoryFour Groups of CSR Theories Instrumental TheoriesPolitical TheoriesIntegrative Theories Ethical TheoriesFour Groups of CSR Theories Instrumental TheoriesCSR is seen only as a strategic tool to achieve economic objectives and wealth creation The only one responsibility of business towards society is the maximization of profits to the shareholders within the legal framework and the ethical custom of the country. ——Milton FriedmannFour Groups of CSR Theories Instrumental TheoriesObjectivesMaximization of shareholder value Achieving competitive advantagesCause-related marketing Four Groups of CSR Theories Instrumental TheoriesObjectivesMaximization of shareholder value As the supreme criterion to evaluate specific corporate social activity As the supreme reference for corporate decision-making Four Groups of CSR Theories Instrumental TheoriesObjectivesAchieving competitive advantagesFocused on how to allocate resources to achieve long-term social objectives and create a competitive advantage Approaches：(a) social investments in competitive context(b) natural resource-based view and its dynamic capabilities (c) strategies for the bottom of the economic pyramid Four Groups of CSR Theories Instrumental TheoriesObjectivesCause-related marketingThe process of formulating and implementing marketing activitiesFour Groups of CSR Theories Instrumental TheoriesObjectivesCause-related marketingThe process of formulating and implementing marketing activitiesTo enhance company revenues and sales or customer relationship by building the bran