奈雪之茶电子商务策划方案 .docxVIP

奈雪之茶电子商务策划方案 摘要 近年来随着经济水平不断提升，奶茶行业得到迅速的发展。我国已经成为最有潜力的奶茶消费大国，各个奶茶品牌不断出现，为消费者提供了多样化的奶茶饮品。此次研究以奈雪之茶电子商务策划为研究对象，开篇分析奈雪之茶的产品和服务，接着对茶饮料市场和竞争环境进行分析，对奈雪之茶电子商务发展的目标市场进行分析。在电子商务策划内容上，主要从奈雪之茶在传统电商平台的入驻和运营、全网营销招商加盟、社会化平台营销、短视频广告植入等几个方面。通过各个方面分析帮助奈雪之茶进行电子商务布局。最后分析奈雪之茶电子商务策划的风险和风险应对方法。希望通过此次电子商务策划方案帮助奈雪之茶加快电子商务业务的布局，帮助品牌更快的成长，在激烈的奶茶行业中得到更好的发展。 关键词：奈雪之茶；电子商务；策划方案  Abstract In recent years, with the continuous improvement of economic level, the milk tea industry has developed rapidly. China has become the most potential milk tea consumption country, and various brands of milk tea are constantly emerging, providing consumers with a variety of milk tea drinks. This study takes Naixuezhi Tea E-commerce planning as the research object. It begins with the analysis of Naixuezhi Teas products and services. Then it analyses the tea beverage market and competitive environment, and analyses the target market of Naixuezhi Tea E-commerce development. In the content of e-commerce planning, mainly from Naixuezhi tea in the traditional e-commerce platform in the presence and operation, the whole network marketing merchants, social platform marketing, short video advertising implantation and other aspects. Through various aspects of analysis to help Naixuezhi tea e-commerce layout. Finally, it analyses the risk and risk response methods of Naixuezhi tea e-commerce planning. It is hoped that this e-commerce plan will help Naixuezhi Tea speed up the layout of e-commerce business, help the brand grow faster and get better development in the fierce milk tea industry. Keywords:Tea of National Snow;Electronic Commerce;Planning scheme  目 录 9506_WPSOffice_Level1 一、 项目背景 4 17580_WPSOffice_Level1 二、 奈雪之茶介绍 4 17580_WPSOffice_Level2 （一） 产品分析 4 22853_WPSOffice_Level2 （二） 服务分析 5 22853_WPSOffice_Level1 三、 茶饮品市场及竞争分析 5 25660_WPSOffice_Level2 （一） 市场机会及环境 5 14268_WPSOffice_Level2 （二） 市场竞争分析 7 25660_WPSOffice_Level1 四、 目标市场分析 10 13313_WPSOffice_Level2 1、 运营模式 10 7960_WPSOffice_Level2 2、 市场定位 10 14268_W