【商务英语】市场营销(中英).pdfVIP

1.Marketing 市场营销：通过计划和执行关于产品、服务和电子的定 价、促销和分销，从而创造交换，以实现个人和组织的目标的过程） The process of planning and executing （执行、实行）the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges that satisfy individual and organizational objectives.——the definit