第六章企业战略评估与选择.pptVIP

Copyright 2007 Prentice HallCh 6 -1Chapter 6Strategy Analysis ChoiceStrategic Management: Concepts Cases11th EditionFred David第一页，共五十页。 Copyright 2007 Prentice HallCh 6 -2Chapter OutlineThe Nature of Strategy ChoiceA Comprehensive Strategy-Formulation FrameworkThe Input Stage第二页，共五十页。 Copyright 2007 Prentice HallCh 6 -3Chapter Outline (cont’d)The Matching StageThe Decision StageCultural Aspects of Strategy Choice第三页，共五十页。 Copyright 2007 Prentice HallCh 6 -4Chapter Outline (cont’d)The Politics of Strategy Choice第四页，共五十页。 Copyright 2007 Prentice HallCh 6 -5-- Establishing long-term objectives -- Generating alternative strategies -- Selecting strategies to pursue -- Best alternative - achieve mission objectives Nature of Strategy Analysis ChoiceStrategy Analysis Choice第五页，共五十页。 Copyright 2007 Prentice HallCh 6 -6VisionMissionObjectivesExternal auditInternal auditPast successful strategiesProviding a basis for generating and evaluating feasible alternative strategiesStrategy Analysis ChoiceAlternative Strategies Derive From --第六页，共五十页。 Copyright 2007 Prentice HallCh 6 -7Strategy Analysis ChoiceGenerating Alternatives --Participation in generating alternative strategies should be as broad as possible第七页，共五十页。 Copyright 2007 Prentice HallCh 6 -8Comprehensive Strategy-Formulation FrameworkStage 1:The Input StageStage 2:The Matching StageStage 3:The Decision Stage第八页，共五十页。 Copyright 2007 Prentice HallCh 6 -9Comprehensive Strategy-Formulation FrameworkAll techniques included in the strategy-formulation framework require the integration of intuition and analysisStrategists themselves, not analytic tools, are always responsible and accountable for strategic decisions.第九页，共五十页。 Copyright 2007 Prentice HallCh 6 -10Strategy-Formulation Analytical FrameworkInternal Factor EvaluationMatrix (IFE)External Factor EvaluationMatrix (EFE)Competitive Pro(CPM)Stage 1:The Input Stage第十页，共五十页。 Copyright 2007 Prentice HallCh 6 -11Stage 1: The Input StageBasic input infor