我国跨境电商的价值链分析以京东全球购为例.pdfVIP

我国跨境电商的价值链分析——以京东全球购为例 摘 要 如今,网上购物已越来越成为一种普遍的消费方式，在快节奏的生活中，网上购物 不仅同样能满足消费者的需求，而且简单、便捷，最重要的是不受时间和地点的约束， 省时省力。网络购物所展现出来的优势为电子商务带来巨大的发展机会，更为跨境电 子商务提供广阔的发展空间。 本文以京东全球购为例研究跨境电商的价值链，分析了目前我国跨境电商的发展 现状和趋势以及制约因素，通过实际案例分析认为我国跨境电商的发展还有很大的提 升空间，最终得出京东全球购的价值链整合具有明显优势，在不断调整优化下，具有 很强的竞争能力，因此跨境电商企业加强核心价值链管理有助于企业价值的更好实现。 关键词：跨境电商；价值链；价值链管理；竞争优势 本 The analysis of the value chain of cross-border e-commerce -JD global purchase, for example Abstract Nowadays online shopping has increasingly become a common way of consumption, in the fast pace of life, online shopping can not only meet the needs of consumers, but also simple and convenient, the most important thing is that not bound by time and place and time. The advantages shown by shopping of the network provide great development opportunities for e-commerce, and even provide a broad space for development of cross-border e-commerce. Based on JD global purchase as a case of the cross-border e-commerce value chain, I will analyze the current development actualities and trend and limiting factor of e-commerce in our country. Through the actual case I believe that there is a big development space for the cross-border e-commerce. Finally it is concluded that JD has obvious advantages in the value chain integration.With the constantly adjusting and optimizing, it has strong competition ability. So it is important for the cross-border e-commerce to strengthen the management of central value,because it will help enterprise realize their value more possible. Key Words ：cross-border e-commerce, value chain, value chain management 目 录 第 1 章 绪论 1 1.1 研究背景 1 1.2 研究意义 1 第 2 章 相关理论概述 2 2.1 跨境电商概