少林寺武术旅游开发模式研究.pdf

少林寺武术旅游开发模式研究 摘要 随着我国经济的发展，大众旅游日益兴起，以宗教为主的文化旅游也日渐蓬 勃。“天下武功出少林”这一说法使得少林寺所受关注倍增，在当前旅游业的繁 荣之下，少林寺这一武术文化品牌为河南经济的发展起到看极大的带动作用，但 是少林寺武术旅游开发也存在一定的不足，故而本文将对少林寺武术旅游开发模 式进行研究。文章首先介绍了武术旅游的基本理论，为后文的研究奠定理论基础； 其次对河南少林寺武术旅游现状进行分析，探析少林寺武术旅游模式开发的文化 背景、文化核心以及营销策略；再次指出河南少林武术旅游开发面临的主要问题； 最后提出构建河南少林武术旅游开发模式的措施。希望本文的研究可以促进河南 少林武术旅游的发展，同时为其他类似景区如峨眉山等发展武术旅游提供一些借 鉴。 关键词：少林寺；武术旅游；开发模式 Abstract With the development of China's economy, the growing popularity of mass tourism, religious-oriented cultural tourism has become increasingly vigorous. According to the prosperity of the current tourism industry, the Shaolin Temple, the martial arts culture brand for the development of Henan economy play a great role in the play, but the Shaolin Temple Wushu Tourism Development (Shaolin Temple), the Shaolin Temple, There are some shortcomings, so this article will Shaolin Temple martial arts tourism development model to study. This paper first analyzes the current situation of martial arts tourism in Shaolin Temple, analyzes the cultural background, cultural core and marketing strategy of Shaolin Temple Wushu tourism mode development, and points out that Henan Shaolin Wushu Tourism development is facing the main problem; finally put forward the construction of Henan Shaolin martial arts tourism development model measures. It is hoped that the research of this paper can promote the development of Henan Shaolin Wushu tourism, and provide some reference for the development of martial arts tourism for other similar scenic spots such as Emei Mountain. Key words:The Shaolin Monastery; martial arts tourism; development model