经贸英语教学课件电子教案全套课件.pptx

Unit 1;Section 1 Talking Face to Face;2.Short conversation ;3. Do It Yourself Make a dialogue in telephone according to the follows:;Example:;Role-play:;Some useful sentences for Meeting People for the First Time :;Put in use;Follow the Samples;2);3);4);Section 2 Reading;Text 2;Section 3 Practice;Section 4 Writing ;Make two business cards for your own one is according to the samples given and the other could be designed by yourself. ;2. Write a letter about the establishment of business relations;Section 5 Have Fun;Unit 2;Practice the conversation---make an appointment;Do It Yourself;Follow the samples;Section 1 Talking Face to Face;Tanya:　So, Carla, do you have a marketing plan for our new　ice-cream sandwich? Carla: Yes I do. After going through our S.W.O.T. process, I　think we’re in good shape. One of our main strengths　is the quality of our ice-cream, and there’s is a good　market opportunity for the novelty of a choice of　flavors. Since our company already has a good image, I don’t see many weaknesses. No other company sells　　ice-cream sandwiches with a choice of 5 flavors, so　there’s no threat to speak of, either. Tanya: I assume we don’t need to worry about creating a need, with summer almost here. Carla: Right. As for the marketing mix, we’ll package it　in gold foil with dark brown lettering to simulate　chocolate, and price it 20% higher than our　chocolate-covered ice-cream bar. It’ll be introduced　in selected places across the country starting next　month. The main promotion will be through　advertising, using a ‘pull’ strategy, of course. We　haven’t finalized our ads yet, so I’ll have to let you　know. Can we meet again the beginning of next　week? Tanya: Sure can. Let me check ... how about Tuesday　morning at 10:30? Carla: Uh, let’s see ... okay with me.;Notes:;Role-play;practice;Section 2 Reading;Text 2;Section 3 Additional Practice;Here are some useful phrases for report writing:;Unit 3;Section 1 Practice the conversation;Thank you, I‘m g