bma202第10讲国际战略.pdfVIP

Learning es ⚫ By of this lecture you should be able to: ⚫ ex in traditional and emerging motives for firms to pursue international diversification ⚫ explore the four factors that lead to a basis for international business-level strategies ⚫ def he three international corpora evel strategies: multi- domestic, global and transnational ⚫ discuss the environmental trends affecting international strategy, especially liability of foreignness and regionalisation ⚫ name and describe the five alternative modes f