游客对商业性家庭企业的住宿体验：从建构主义真实性到存在主义真实性-以台湾民宿住客的优质体验为例.pdfVIP

人文地理 2017年第6期总第158期 文章编号:1003-2398(2017)06-0129-08 DOI:10.13959/j.issn. 1003-2398.2017.06.016 游客对商业性家庭企业的住宿体验：从建构主义 真实性到存在主义真实性 ——以台湾民宿住客的优质体验为例 1 1 2 焦 彦 ，徐 虹 ，徐 明 （1.南开大学旅游与服务学院，天津300074 ；2.天津市红桥区文化和旅游局，天津300131） EXPERIENCEEXPERIENCE OFOF TOURISTTOURIST MARKETMARKET ININ THETHE COMMERCIALCOMMERCIAL HOMEHOME ENTERPRISES:ENTERPRISES: FROMFROM CONSTRUCTIVECONSTRUCTIVE AUTHENTICITYAUTHENTICITY TOTO EXISTENTIALEXISTENTIAL AUTHENTICITYAUTHENTICITY 1 1 2 JIAO Yan , XU Hong , XU Ming （1.SchoolofTourismandServiceManagement,NankaiUniversity,Tianjin300074,China; 2.CulturalandTourismBureauofHongqiaoDistrict,Tianjin300131,China） Abstract:Abstract: Researches on the Commercial Home Enterprises (CHE) are mostly studied from the perspective of supply. However, tourists experiences of CHE are hardly analyzed deeply, especially about the authentici- ty experience which is a core problem in the research of tourist experience and motivation. Taking the tour- ists excellent experiences in Taiwan B B as an example, this paper presents a netnographic analysis of tourists reviews on the top 3 BBs in Hualian though grounded research and identifies how tourists experi- ence them. Grounded theory method is a systematic methodology used in social sciences research involving theory construction through the analysis of data. Following the basic steps of grounded theory analysis, the research firstly broke data into conceptual components and identified the useful concep