雅思英语阅读短文精选.docxVIP

雅思英语阅读短文精选 雅思的阅读题要多练才能让自己掌握经验，下面小编给大家分享一些雅思英语阅读短文精选，供大家参考。 雅思英语阅读短文精选1 案例研究：新西兰旅游网站 Case Study: Tourism New Zealand website New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself - the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world. 新西兰是一个有着400万居民的小国家，离世界上所有的大型游客聚集市场都需要经历一场长途航班。旅游业目前占这个国家国民生产总值的百分之九，是其最大的出口行业。与其他行业不同的是，其他行业是要制作产品再将其销售到海外，而旅游业会将顾客带到新西兰来。产品就是这个国家本身——其人民、地点和身处其中的体验。在1999年，新西兰旅游局向全世界推出了一场大型宣传活动，营造出一个全新的品牌地位。这场宣传集中展示了新西兰优美的风景、激动人心的户外项目和本土真正的的毛利文化，它将新西兰塑造成世界上最强有力的国家品牌之一。 A key feature of the campaign was the website , which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independe