资源GTM10挑战进入市场小组十天语境咨询于2013年推出了一项新战略.pdfVIP

Context • The UK Resources Management Consulting practice launched a new strategy in 2013 to operate as seven cross-industry “Go-to-market Groups”, centred around our s’ business s and associated buyers • Some of the objectives of this approach lude: – Create a sense of belonging to a smalle work of people working on similar things at different Resources s – Understand who you can call on to help with business development and SME expertise – Encourage more cross-account collaboration, as historically we have been much bet t sharing experience and best practice within accounts than between them • In October 2013 we ran a 10 Day Challenge to generate awareness for the new approach by pitting our seven Go-to-Market Groups each other to be the most collaborativ work in Resources Management Consulting Copyright © 2013 Accenture s . 1 Introducing the…. Go-To-Market Group 10 Day Challenge 10 Day Challenge = Creating new behaviours through micro-actions • The Go-to-Market Group (GTM) challenge was a behavioural intervention of micro- actions • It aimed to get new behaviours “inthe muscle” by practisin er 10 consecutive days, and to create momentum using social media and discussion forums to deliver immediate action and sustained behaviour shift The aim of the GTM Challenge was to encourage the following behaviours: 1. Work as a go-to-market grou work 2. Collaborate, share knowledge and best practice 3. Reach out to colleagues when faced with a problem or challenge 4. Be more relevant and hav ter conversations through focusing on the key issues for our s and their industries Visit the Go-to-Market SharePoint to find out more about the UK Resources Management Consulting go-to-marke