常用精准广告英文缩写.docxVIP

常用精准广告英文缩写 RTB Real Time Bidding [ ri?l taim ?b?d?? ] 实时竞价 SSP Supply Side Platform [s??plai said ?pl?tf?:m ] 供应方平台 Ad Exchange [?d iks?t?eind? ] advertisement exchange广告交易平台 DSP Demand-Side Platform [d??m?nd said ?pl?tf?:m ] 需求方 DMP Data-Management Platform [?det? ?m?n?d?m?nt ?pl?tf?:m ]数据管理平台 Direct-Response Advertising [[di?rekt ri?sp?ns ??dv??ta?z??]直接反应广告 SEM Search Engine Marketing [ s?:t? ?end?in ?mɑ:k?t?? ]搜索引擎营销 SMO Social media optimization [?s?u??l ?mi:dj? ??ptimai?zei??n]社会媒体优化 P2P Peer-to-Peer [pi? tu pi? ]点对点 ROI Return On Investment [ri?t?:n ?n in?vestm?nt]回报率 ROI Relevance、Originality、Impact [?rel?v?ns ??r?d???n?l?ti: ?imp?kt ] 关联性、原创性、震撼力 人成本 ESP Emotional Selling Proposition [i?m?u??nl ?seli? ?pr?p??zi??n ] 情感销售主张 Viral Marketing [?va??r?l ?mɑ:k?t?? ] 病毒性营销 Mini-site [?m?ni sait ] 微型网站 DAGMAR模式 Defining Advertising Goals for Measured Advertising Results [di?faini? ??dv??ta?z?? ɡ?ulz f?: ?me??d ??dv??ta?z?? ri?z?lts] 为度量结果而确定广告目标 Ad words [?d w?:dz] 关键词广告 Digital Marketing [?did?it?l ?mɑ:k?t?? ] 数字营销 Differentiated Marketing [?dif??ren?ieitid ?mɑ:k?t?? ] 差异化营销 Online Marketing [??n?lain ?mɑ:k?t?? ] 在线营销 Pareto principle [p?ret?u ?prins?pl]马特莱定律，又称“二八定律” GC营销 Good Choice [ɡud t??is ] RSS Really Simple Syndication [?ri?li ?simpl sindi?kei??n ] 简易信息聚合 电子广告 Electronic Advertising [ilek?tr?nik ??dv??ta?z?? ] 置入性行销 Placement Marketing [?ple?sm?nt ?mɑ:k?t?? ] 直接营销 Direct Marketing [di?rekt ?mɑ:k?t?? ] 显示广告Display Advertising [dis?plei ??dv??ta?z?? ] 7Ps营销理论The Marketing Theory of 7Ps [e? ?mɑ:k?t?? ?θi?ri ?v ?sev?n pi:s ] 7P: People [?pi:pl]（人 ）、Process [?pr?uses]（过程）、Physical Evidence [?fizik?l ?evid?ns]（物质环境）、Product [?pr?d?kt]（产品）、 Price [prais]（价格）、 Promotion [pr??m????n]（促销）、 Place [pleis]（渠道）。 个性化营销 Personalization Marketing [?p?:s?n?laizei??n ?mɑ:k?t?? ] POP广告 Point of Purchase Advertising [p?int ?v ?p?:t??s ??dv