乡村振兴背景下特色农产品品牌包装设计研究.pdfVIP

山东农业工程学院学报 202 年 第3怨 卷 第4 期 村振兴背景下特色农产品品牌包装设计研究 员 圆 陈剑飞 袁 茂民 1.山东农业工程学院艺术学院山东济南250100 曰2.山东师范大学新闻与传媒学院山东济南250014冤 摘 要 目前袁国内农产品总数量 过去的相对短缺变为地域性尧结构性过剩袁许多优质特色农产品 在消费者之间建立了不错的口碑袁但大部分属于有品类无品牌遥 2021 年年初袁国家乡村振兴局正式 挂牌袁全国大范围开展野一村一品冶特色农产品打造项目遥特色农产品具有其它地区难以复制的高品 质特点袁建立品牌可以提升特色农产品的竞争力袁间接增加农民收入袁农民增收是解决三农问题的 核心遥 合理的农产品包装设计可以有效提升农产品的附加值袁促进销售额增长遥 特色农产品的包装 既要满足产品包装的基本保护功能袁还要具有向消费者传递有效产品信息袁提升特色农产品文化价 值等功能遥 关键词 乡村振兴曰特色农产品曰包装设计曰品牌 中图分类号 F323.7 文献标识码 A 文章编号 2095-7327 渊202 冤-园4-0054-04 Research on Brand Packaging Design of Characteristic Agricultural Products under the Background of Rural Revitalization CHEN Jia nfei 袁LI Maomin (1.Shandong Agricultural and Engineering University 袁Jinan Shandong 250100 曰 2.Shandong Normal University 袁Ji nan Shandong 250014) Abstract:At present, the total quantity of domestic agricultural products has changed from a relative shortage in the past to a regional and structural surplus. Many high -quality and characteristic agricultural products have established a good reputation among consumers, but most of them belong to the category without brand.At the beginning of 2021, the National Bureau of Rural Revitalization was officially launched, and the 野One Village, One Product冶 characteristic agricultural product creation project was launched across the country.Special agricultural products have high -quality characteristics that are difficult to replicate in other regions. Establishing a brand can enhance the competitiveness of special agricultural products and indirectly increase farmers income.The 野three rural issues冶 is a di