社交媒体趋势报告（英）.pdfVIP

TRENDS 2 0 2 4 The good old days of jumping on bandwagons and desperately trying to outrun trends on social media are numbered. Social marketers have come of age鈥攁nd with their hard-won wisdom comes a renewed focus on performance and less patience for folly. As platforms continue raining new tools, features, and algorithm updates on us all, social marketers are learning to take a deep breath and ignore the noise. In 2024, ROI will take center stage on social as smart organizations finally close in on their top-performing tactics. From singling out hero platforms All eyes on ROI and perfecting their content mix to boosting their team鈥檚 capabilities with AI, the marketers and brands who set the pace this year will do so with a new level of precision and efficiency. There鈥檚 no time to waste on efforts that yield no results鈥攏o matter how sentimental we might feel looking behind us. (Love you forever, blue bird.) From here on, it鈥檚 full speed ahead鈥攁nd that鈥檚 why we may be looking at social media鈥檚 most pivotal year yet. Let鈥檚 go. The AI The Platform