2023-2023高中英语Welcomeunit过关检测课后习题含解析人教必修第一册.docVIP

PAGE / NUMPAGES WELCOMEUNIT单元过关检测 (时间:90分钟　满分:120分) 第一部分　阅读理解(共两节,满分40分) 第一节(共15小题;每小题2分,满分30分) 阅读下列短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。 A A good advertisement is written and designed to emotionally connect with its target audience(目标客户).Once connected,your ad’s wonderful words strongly make its consumer want the product or service.Here are some things that will improve the quality and reaction to your next advertisement. Hi-ResVisuals(高分辨率的图像) Visuals are one of the first things people look at when they view an advertisement.In advertising,the old saying,“a picture is worth a thousand words” really fits.We have experts to design pictures for you. EffectiveHeadline Without question,digital advertisers are in the business of catching attention.Because the headline is the first thing your viewer pays attention to,your headline should not only be attractive but should also include the overall message in a short sentence.Headlines can be strictly useful,humorous,etc.,but effective headlines have one thing in common:they all leave their readers wanting more. CallstheViewertoAction Without a strong call to action,your advertisement probably won’t get the results you’re expecting it to.A call to action is regarded as something in the ad that gives them a reason to call or contact you now.Your ad’s call to action should be well thought out and designed.Make sure that your contact information is clearly visible.Though you may feel it’s important that your visitors become informed(见多识广的),it’s important to have a positive branding experience with your company or visit a high number of pages. See how we helped a New York City audience achieve 386 first-time callers in a single month.You can email us for more information. 1.According to the passage,we can infer from paragraph 2 that 　　　.? A.old sayings play a key part in advertisements B.pictures are important in advertisements C.advertisements with designed pictures will be successful D.free designed pictures will