植入广告相关资料(英文版)(powerpoint 18页).pptxVIP

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ProductPlacementMarketing商英一班44号植入广告

Toachievethesubtlepromotionitdeliberately(故意地)placeproductsorlogointelevisiondrama,games. Itmuchbetterthanhardsellingbecausetheaudienceisdisgustedwiththeadvertising.

RealimplantedStyleimplantedOverallimplantedCulturalimplantedTypes of product placement

SouthKoreandrama“daejanggeum”（大长今）isatypicalexample.WiththeintroductionofKoreanfood,acupuncture（针灸）method,southKoreanclothing,architecture,moral,theKoreancultureanalogism,itstartknownbytheaudience.

Becausetheprofitishandsomesotheyalwayswanttoplaceinthefilm.Onthecontray,theymightreceivethenegativeresponsewhentheyplaceinapoortime.Itcannotrelateittothefilmjustaadvertisement.

Tosucceedinplaceproductbrand,integratingoperationisthebestchoice,butitneedscollaborativeandcooperate.

Placeproductisnotsuitablefordepthpersuadeandfordirectreasonappealorfunction Notanyenterpriseandproductscanmakeplaceproduct,somenewproductswhichlackofawarenessofcustomerisnotsuitable Agoodplaceproductofcommoditiesmustbeclosetotheprogramandbranditshouldintegrationwiththeprogram

Thevalueoftheprogramshouldbethesameasthebrandvalue,thetargeraudienceiscommonwiththetargetconsumers.inthiswaycanthisadverstisinghasitownvalue. Themostimportantoneisprogram,adverstisingissecondtoit

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