国家开放大学《商务英语2》边学边练参考答案.docxVIP

国家开放大学《商务英语2》边学边练参考答案

Unit1SalesPromotionListeningandSpeaking1

匹配题

再听一听他们的对话，将对话中提到的四种促销手段和其相应特点进行匹配。

Salespromoton（Wecanholdsomepromotionalevents,forexample,sendingcustomerscouponsandfreetrialsorgivingsome） discounts

Advertsing（Itneedsoneormoremediatotellcustomersaboutthegoodsandservicesacompany）offers

Personalselling（Itneedsthesalesmentoestablishaninteractiverelationshipwithbuyers）

Publicrelatons（Itneedsacompanyslongandcontinuousefforttoincrease

publicawarenessofproductsandservices）ListeningandSpeaking2

再听一听他们的谈话，看看下面的表述是否正确。

Danielhasbeenshoppingonlineforalong（tme×.）

A,EbayandTaobaoareallfamouse-commercesitesallovertheworld.（×）

Youcancomparetheprices,featuresandshippingconveniencesoferedfrom

severalsitesifshoppingonline（.√）

Thereissomuchtochoosefromonlineshopssoitcostsourtmetomakecomparisons.（√）

Kevinbelievesonlineshoppingofersusmoreconvenience（√.）

Reading1

haschangedthewayacompanymightcarryoutamarketngstrategyover

thepast10years.

Localstores

Theconsumers

TheInternet

Whatdoes“virtually”meaninPara.1?

Safely.

Bymeansofacomputer.

Inreality.

WhichofthefollowingadvantagesofonlinemarketngisNOTmentoned?

Reachingawidermarketwhilecutngcosts.

Savingtmeandeliminatngpaperwork.

Increasingtrustbetweentradersandbuyers.

Whichisthemostoutstandingprobleminonlineshopping?

CreditcardfraudontheInternet.

Eliminatngpaperwork.

Cutngcosts.

Whatistheauthorsideaaboutonlineshopping?

Ourshoppingwasonlydoneatlocalstoresonthehighstreet,usingcash.

Undoubtedlytheeraofe-commercehasnotarrivedyet.

OnlinemarketingreferstotheconductingofbusinessthroughtheInternet.Reading2

将下面的句子翻译成中文。

Onlineadvertsingcanbeaimedatindividualswithselectsurfngbehavior.

网络广告的目标受众是具有特定网络浏览行为的个体。

ConsumersperceivetheInternetasnon-commercial;theyfailtoseeitasadver