Unit1-10谈判口语市公开课一等奖省赛课微课金奖PPT课件.pptxVIP

Q1:Whatismarketresearch?Whyisitimportanttomakemarketresearchbeforeyounegotiatewithanewcustomer?

Q2:Howtocarryoutmarketresearch?Whatissuesyouneedtoconsiderwhenyouareperformingmarketresearch?

Q3:Whatarethemaincontentsofcreditinvestigations?Throughwhatchannelswecanobtainthenecessaryinformation?

Q4:Whatistheimportanceofknowingrelatedbusinessculturesorcustomsbeforenegotiating?;Drill1.

A:Iwentoverthesalesfiguresinthemarketresearch.Itseemsthere’sonlyoneconclusion…

B:What’sthat?

A:Itseemsthismarketissensitivetoprice.

B:So,weshouldstartatalowintroductoryprice?

A:Ithinkthatwouldbeagoodidea.Priceisanimportantvariableinourmarket,sowecanuseittobuildourcustomerbase.Wecanbringthepriceupafterourcustomerbaseisconsolidated.

Notes:

“wentover”这里指“通读，浏览”；“marketresearch”这里能够翻译为“市场调查”。

与之意思大致相同表示还有“marketsurvey”；“introductoryprice”可译作“推广价”；

“variable”这里用作名词，意为“变量”。;Drill2.

A:FromwhatI’veread,thetrendofeatingoutinsteadofathomecontinuestoincreaseeveryyear.

B:You’reright.Thatbusinesswouldprobablybeamoneymakerifyou’reintherightlocation.

A:Doyoureallythinkso？

B:Yes.Haveyoudoneanyresearchonlocationorwhichkindoffastfoodismorepopular?

A:Ihavedonesome,butIneedmoreinformationbeforeImakeafinaldecision.

B:Thereareprofessionalsyoucangotoforhelp.

Notes:“moneymaker”这里指挣钱工具或路径。能够翻译为“摇钱书”或“印钞机”之类

表示；“professionals”这里指“专业人员”，所以“gotoprofessionalsforhelp”意思是

“向专业人员求援”。;Drill3.

A:Areyouusinganyofourcompany’sproductsatpresent?

B:Yes,Iamusingyourcompany’slaptop.

A:Good.Thenwhatdoyouthinkaboutit?

B:Well,generallyspeaking,it’snotbad.

A:Wouldyoupleasebemorespecific?

B:Thecolourandthedesignaregood.ButIthinkthereisstillroomforimprovementinperformance.

Notes:“laptop”指“手提电脑”。又称“便携式电脑”或“膝上电脑”；“bemorespecific”指

“（说得）更详