泰国流媒体市场前景及投资研究报告-可编辑培训课件.pptx

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泰国流媒体市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSStreaminginThailand

CHAPTER01Overview

Numberofsubscriptionvideo-on-demand(SVOD)usersintheAsia-Pacificregionin2022,bycountryorterritory(inmillions)NumberofSVODusersAPAC2022,bycountryNumberofusersinmillions050100150200250300350400450ChinaIndia381.7767.85Japan42.22IndonesiaPakistanSouthKoreaAustraliaBangladeshPhilippinesVietnam17.2216.7615.318.67.486.455.775.384.843.63MyanmarThailandMalaysia3Description:ThenumberofusersrankingintheVideoStreaming(SVoD)segmentofthedigitalmediamarketisleadbyChinawith381.77millionusers,whileIndiaisfollowingwith67.85millionusers.Incontrast,Cambodiaisatthebottomoftherankingwith1.19millionusers,showingadifferenceof380.58millionuserstoChina.ReadmoreNote(s):Asia;Jan1sttoDec31st2022Source(s):DigitalMarketInsights

ConsumerinterestingroupsubscriptionsforvideoandmusicstreamingservicesintheAsia-Pacificregionin2022,bycountryorterritoryOpinionongroupsubscriptionsforstreamingservicesAPAC2022,bycountryShareofrespondentsDefinitelyagree20%Tendtoagree30%Neitheragreenordisagree40%50%39%Tendtodisagree60%Definitelydisagree70%80%0%10%23%20%17%90%100%3%IndiaVietnamPhilippinesMalaysiaAustraliaSingaporeIndonesiaThailandTaiwan28%37%7%37%39%40%5%2%5%2%5%2%6%37%17%16%36%34%38%6%15%42%40%36%5%2%14%38%46%46%45%6%2%5%1%5%112%9%9%5%36%40%38%HongKongChina8%8%15%136%50%1%Japan3%13%52%18%4Description:InasurveyconductedinseveralAsia-PacificcountriesinApril2022,over60percentoftherespondentsinIndiaagreedthatvideoandmusicstreamingservicesshouldoffermoregroupsubscriptions.Incontrast,16percentofJapaneserespondentssharedthissentiment,while33percentofrespondentsinthecountrydisagreed.ReadmoreNote(s):Asia,APAC;April6,2022;18yearsandolder*;amongconsumersfromAustralia,China,HongKong,India,Indonesia,Japan,Malaysia,Philippines,Singapore,Taiwan,Thailand,